Sky is offering a number of incentives to satellite TV customers who add broadband and calls on to their existing package.
Subscribers who bolt-on internet and calls to their Sky television package can now take advantage of 12 months' half-price unlimited broadband.
Unlimited Broadband & Calls for Sky TV customers is priced at £3.75 per month plus line rental for the first year, rising to £7.50 per month plus line rental thereafter.
This means customers upgrading to a Sky broadband bundle can save £45 on broadband and calls during the first 12 months.
Adding to the appeal of the offer, Sky is also offering a free £100 Marks & Spencer voucher to TV customers moving to a triple-play deal.
This can be used in M&S high street stores across the UK, allowing consumers to make significant savings on their shopping.
So what exactly can Sky TV customers expect from Unlimited Broadband & Calls?
Subscribers are able to download at speeds of up to 16Mb, and there are no monthly usage restrictions to worry about.
Customers can make unlimited weekend calls to UK landlines, and take advantage of free Sky Wi-Fi minutes at The Cloud hotspots across Britain.
This means they are able to get online via a range of web-enabled mobile devices - such as laptops, tablets and smartphones - even when they do not have a mobile broadband connection.
Sky customers upgrading to broadband and calls also receive a free Sky Hub wireless broadband router, which allows them to get online anywhere in the house.
If TV subscribers wish to add Sky Unlimited Broadband & Calls on to their deal, they are required to sign up on a minimum 12-month contract.