EE is to introduce a new range of EE-branded 4G broadband devices and plans, which are designed to take full advantage of its double-speed network.
From May 28th, consumers will be able to get their hands on a 4G car Wi-Fi device - the Buzzard - and two 4G Wi-Fi handsets - the Kite and the Osprey.
But perhaps most exciting is the launch of EE's new touchscreen tablet device - the Eagle.
EE says the Android tablet offers specifications and features "traditionally associated with more expensive devices".
It comes with an eight-inch screen, a quad-core processor with 16GB of memory - which can be expanded up to 32GB - and a five-megapixel camera.
Yet the Eagle is available for just £199 on pay-as-you-go, or £49.99 on 24-month pay monthly plans of £15 and above.
In support of the new devices, EE is launching a new set of 4G WiFi plans.
The broadband provider is offering one-month and 24-month broadband deals at different price points, offering a variety of data allowances.
EE claims the new broadband deals offer "unparalleled value and choice" to consumers.
Olaf Swantee, Chief Executive of EE, commented that the broadband provider is committed to remaining one step of its rivals.
He claimed EE is adapting its network to make 4G available where it matters most, and ensuring consumers have access to the devices they need to take advantage.
"With more experience of 4G than any other UK operator, we have unique insight into how the technology is changing behaviour," Mr Swantee stated.
"Our mobile devices have effectively become mini TVs with video traffic already making up over half the data on our 4G network."