Over a third (37 per cent) of workers choose coffee shops based on the availability of free Wi-Fi, as opposed to the quality of their hot beverages.
This is the finding of a recent Samsung UK study, which highlights the value consumers place on a wireless broadband connection for their mobile devices.
Some 69 per cent of survey respondents claimed to work remotely from coffee shops at least twice a week, and as such, are eager to have ready access to the internet.
Of those surveyed, 42 per cent said they would like to see a dedicated area for mobile workers, with just eight per cent of cafes offering such a facility at present.
The research found that only nine per cent of mobile workers are using 4G mobile broadband, with the majority relying upon the Wi-Fi available in coffee shops (90 per cent) or public roaming Wi-Fi (15 per cent).
Mark Ash, General Manager for Print at Samsung UK, said the trend of working remotely in coffee shops has been "steadily increasing for a while now".
He highlighted the importance of broadband availability to customers, while also identifying demand for other Wi-Fi technologies such as printers, scanners and photocopiers.