Sky is giving new TV customers the chance to save money on their broadband services through a new special offer.
Consumers taking internet, calls and line rental with pay-TV are entitled to 12 months' free unlimited broadband.
This allows them to save £7.50 per month for their first year as a Sky TV subscriber, amounting to a £90 reduction on their annual bill.
Sky offers unrestricted broadband usage, meaning there are no data caps to adhere to.
The service provider says unlimited broadband offers "peace of mind", and is ideal for surfing and downloading music and movies.
The 12 months' free deal applies to all new customers taking out a Sky TV bundle from £21.50 per month.
A number of options exist for pay-TV subscribers, including the Original Bundle, Variety Bundle and Family Bundle.
Customers can also bolt premium content packs - such as Sky Sports and Sky Movies - on to their package for an additional monthly fee.
Sky's Original Bundle is the entry-level option, offering 35 premium channels and hundreds more which are free-to-air.
Among the pay-TV channels available on this tariff are Sky 1, Sky 2, Sky Atlantic, Sky Living, Sky Arts 1 & 2, FOX, MTV, Gold, Watch, Dave, SyFy, Drama, TCM and Comedy Central.
Subscribers receive a free Sky+ box, which allows them to pause, rewind and record live television.
As a Sky broadband subscriber, they also have the option of connecting their Sky+ box to their router, enabling them to access catch-up and on-demand content.
Sky TV customers can take advantage of the firm's online TV service Sky Go, which allows subscribers to watch many of the channels they pay for over the internet.
TV subscribers can access the Variety Bundle - which offers over 80 premium channels from £27 per month - or the Family Bundle - which includes more than 50 HD channels, Sky 3D and TV Box sets - from £32 per month.