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Sky continued to grow its broadband customer base during the first quarter of the year, adding another 70,000 net subscribers.

The TV, home phone and broadband provider had 5,197,000 broadband customers at the end of March 2014, up from 5,127,000 at the turn of the year.

Just 12 months ago, prior to its acquisition of O2's fixed-line business, Sky had 4,387,000 broadband customers.

Sky's broadband growth rate was down on previous quarters, as the firm added 110,000 households in Q4 2013 and 111,000 in Q3 2013.

According to the firm, this reflected an increased focus on marketing its TV products - as opposed to its broadband deals - during the first three months of 2014.

Sky said it had been primarily concerned with trying to drive take-up of connected TV services among its existing customer base.

Another reason for the slower growth witnessed was the fact that between 20,000 and 30,000 ex-O2 subscribers chose to leave for an alternative broadband provider.

Sky said it had seen higher levels of churn as the migration of O2 customers onto the Sky platform continued.

During Q1 2014, there was a rise in the number of Sky customers taking out a triple-play deal, including TV, home phone and broadband services.

Some 37 per cent of customers were receiving a bundle, from 34 per cent 12 months earlier.

Jeremy Darroch, Chief Executive at Sky, said that, on the whole, the service provider enjoyed a "strong" quarter, as it continued to grow at an accelerated rate.

He said that customers are responding to the quality and breadth of Sky's offering, meaning that - nine months into the firm's financial year - it is well on-track.

"We have added almost a third more new paid-for subscription products than in the same period last year," Mr Darroch stated.

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