TalkTalk is giving consumers the chance to save money when switching to its entry-level SimplyBroadband tariff.
The firm is offering six months' half-price broadband to new customers, and also those returning to TalkTalk from another service provider.
This means customers can initially pay just £1.75 per month plus line rental for broadband, rising to £3.50 per month plus line rental after the introductory discount period.
All subscribers can take advantage of up to 16Mb download speeds, an unlimited usage allowance and a free connection worth £30.
They also receive a free wireless broadband router - which allows access to the internet on a range of web-connected devices anywhere in the home - and HomeSafe, TalkTalk's network-level security solution.
Customers signing up with TalkTalk for the first time can also take advantage of £50 welcome credit, further adding to the savings obtainable.
With the SimplyBroadband tariff there is no need to pay for inclusive landline calls - only the minutes you actually use.
As such, the broadband package is suited to people who prefer to use their mobile phone rather than their landline to make calls.
Landline calls are free between TalkTalk customers and there is a limit on standard monthly call charges, to help subscribers manage their bills.
Customers are required to sign up for TalkTalk SimplyBroadband on a minimum 12-month contract.
The half-price broadband and welcome credit offers are set to run until July 23rd 2014, meaning consumers have over two months to take advantage of the deal.