BT Sport and its subscribers have raised £2.5 million for community projects during the first year of the Supporters Club initiative.
Over 80,000 people have signed up to the scheme, which allows them to donate £1, £3 or £5 per month to good causes.
So far, this has been used to fund 13 sport-inspired community projects - seven in the UK and six overseas.
To celebrate a successful first year for The Supporters Club, BT Sport is launching the We Are One campaign.
This is designed to express gratitude to those involved in the initiative - from BT Sport customers to sports partners and charity projects, and also BT employees.
Activities in the We Are One campaign include 'One Year On' visits and media coverage, to demonstrate how projects have benefited from additional funding, and TV documentaries to showcase the work of The Supporters Club.
John Petter, Chief Executive at BT Consumer, said The Supporters Club has quickly proved it is "a unique force for good" in the UK and overseas.
He claimed the scheme is helping to build a better world through sport for hundreds of youngsters and many sporting initiatives.
"It is a compelling squad: combining the support and donations of BT Sport customers with the reach of BT Sport on TV, added to the expertise of Comic Relief," Mr Petter stated.
"We look forward to enabling positive change for many more individuals through sport over the years to come."
Kevin Cahill, Chief Executive of Comic Relief, described the £2.5 million raised by BT and its customers as being a "wonderful" achievement.
"That money is hard at work funding projects that use sport as a tool to change lives," he stated.
"It’s reaching people here at home in the UK and in the poorest communities across the world."
Mr Cahill claimed BT has led the way and shown "great imagination and compassion" in linking the launch of BT Sport to such a groundbreaking initiative.