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Most consumers prioritise affordability when selecting a TV streaming provider, a study has indicated.

Research conducted by YouView indicated that 52 per cent of broadband-enabled TV customers base their decision to subscribe on cost.

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TV show choice (31 per cent) and programme quality (30 per cent) are among the other key influencers for people who watch content via a broadband connection.

YouView found that TV streaming customers are increasingly keen to take advantage of on-demand television, which allows programmes to be viewed at any time.

Ten per cent of respondents watch between five and ten hours of on-demand TV each week, while 13 per cent enjoy between five and ten hours of catch-up programming.

Susie Buckridge, Director of Product at YouView, claimed there "has never been a greater choice of TV available to watch and more ways to watch it".

"It’s interesting to see how viewers are clearing a path through the maze of shows being aired," she stated.

Ms Buckridge said the fact that affordability and programme choice are "most important" when choosing a TV streaming service "resonates for YouView customers".

The service offers Freeview channels alongside catch-up TV services and on-demand content.

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