EE is now giving consumers the chance to create mobile Wi-Fi hotspots in their cars, allowing passengers to get online via laptops, tablets and smartphones.
The service provider's Buzzard Car Wi-Fi device plugs into the vehicle's 12-volt power socket, meaning there's no need to worry about keeping batteries charged.
Subscribers receive the in-car mobile Wi-Fi device, a 12v Bullet Charger, a quick start guide, Keep Me Card and safety information leaflet.
The device measures just 98x32x14.2mm, meaning it won't get in the way when you are driving.
Buzzard Car Wi-Fi from EE supports up to ten web-enabled devices at once, meaning each passenger in the vehicle should be able to get online at the same time.
The device works on EE's 4G network, which delivers super-fast 4G to towns and cities across much of the UK.
By the end of 2014, EE expects to offer 4G mobile broadband coverage to 98 per cent of the population.
If a journey takes you out of a 4G-covered area, the Buzzard Car Wi-Fi device switches over to EE's 3G network, ensuring users still have connectivity.
Broadband deal subscribers have two options - a 1GB per month or 3GB per month tariff - when signing up on a 24-month deal.
Consumers opting for the entry-level option pay £10 per month for 1GB of data, plus £19.99 up-front for their in-car mobile Wi-Fi kit.
Those signing up on the 3GB per month tariff pay £15 per month, but receive their Buzzard device for free.
The monthly prices are the same for consumers who wish to sign up on a 30-day contract.
However they are required to pay the full £39.99 for their Buzzard Car Wi-Fi kit.
EE says Buzzard Car Wi-Fi makes journeys "more fun and entertaining for everyone you're travelling with".