Virgin Media is giving consumers the chance to get their hands on a free Samsung Galaxy Tab 4 when signing up for its top-tier broadband bundle.
The sleek, portable Android tablet - which ordinarily retails at £159.99 - is available to customers signing up online for the Big Daddy broadband package.
With a 1.2GHz quad-core processor, a 7.0" WXGA (1280 x 800) screen and a host of multimedia features, the touch-screen device allows consumers to get online on the go.
The free tablet offer is in addition to Virgin Media's existing discount offer for new customers taking out the Big Daddy bundle.
For a limited time only, the broadband package is priced at £80 per month plus line rental, rising to £95 per month plus line rental after 12 months.
The Big Daddy offers unlimited up to 152Mb broadband - the fastest available on Virgin Media's network - and anytime calls to UK landlines and Virgin mobile numbers.
In terms of TV services, the package includes a 1TB TiVo set-top box and more than 260 channels - 59 of which are in HD and 44 of which are Sky-branded.
Subscribers have access to the premium Sky Movies, Sky Sports and BT Sport services via their Big Daddy bundle.
They also have the option of watching TV channels on connected PCs and mobile devices.
This means Big Daddy subscribers will have the option of watching films, TV programmes and live sport via their new Samsung Galaxy Tab 4.
Virgin Media is running the current broadband deal until Tuesday August 26th, meaning consumers have less than a week to take advantage.