NOW TV subscribers will continue to gain access to new content in the coming weeks, as new episodes and movies arrive on the platform.
However, there is a price to pay for customers - and sadly, it's a financial one.
From next month, NOW TV is increasing the cost of its Entertainment Month Pass from the 'introductory' price of £4.99 to £6.99.
The Sky Movies Month Pass is also to become more expensive - with the price rising from £8.99 to £9.99. The changes will take effect on October 16th.
"It’s been over two years since we launched NOW TV, and, for the first time, the price of our Entertainment and Sky Movies Month Pass is increasing," the online broadcaster stated.
However, NOW TV claimed it has made "some great changes" to the content passes, in order to make them "even more entertaining".
The service provider noted that three new entertainment channels have been added - Nickelodeon, Nick. Jr and ITV Encore - plus Sky Movies Disney.
NOW TV said it has also doubled the number of episodes available via the Catch Up and Box Sets options.
Sky Movies Month Pass subscribers are able to choose from another 200 movies, meaning they have unlimited access to a library of over 800 films.
NOW TV explained that the streaming service is available on a wider range of connected devices, including Android, PS4, Xbox One and Chromecast.
This gives viewers "even more choice" to watch NOW TV on two devices at once, on the go or at home, the broadcaster said.
"And there’s lots more to come," NOW TV added.
"This October sees new seasons of 'The Walking Dead', 'Boardwalk Empire', 'Modern Family' and 'Futurama' joining our Entertainment Month Pass.
"And we’ve got some smashing movies too with 'Wolf of Wall Street', 'The Secret Life of Walter Mitty', and the epic 'Mandela: Long Walk to Freedom'.