A new study reveals many Brits are willing to pay a premium for homes with super-fast connectivity.
Research conducted by Halifax revealed that a fifth (20 per cent) of people see speedy internet services as being all-important when buying a house.
Some 18 per cent said their broadband connection was a consideration when moving house in the past, and 23 per cent would aim to negotiate a lower price when taking on a home with poor connectivity.
In the study, 21 per cent of men and 16 per cent of women said they would pay more for a property with super-fast broadband.
"Alongside outside space, private parking, and good transport links, a strong broadband signal is fast becoming a very significant feature of looking for a new home,” said Craig McKinlay from Halifax.
“As super-fast broadband is now the norm at work and on our mobile phones, there is a growing expectation that we should be able to enjoy a good broadband connection at home too.”