Live UEFA Champions League football could remain on free-to-air TV, with BT Sport reported to be in talks with ITV over a potential sub-letting arrangement.
Having paid £897 million for exclusive rights to European club football from next season, BT Sport now appears to be willing to share TV coverage with a terrestrial partner.
The Telegraph reports that ITV could pay to show a certain number of UEFA Champions League and UEFA Europa League matches from next season.
The channel has broadcast European club football for over two decades, but lost out to BT Sport in 2013's TV rights auction.
As things stand, ITV will only be able to show match highlights from the two competitions.
Neither BT Sport or ITV has commented on the discussions believed to be taking place.
Any deal would require permission from UEFA, which awarded the TV rights to BT Sport following the original auction.
But European football's governing body has previously granted permission for a sub-letting arrangement in Poland, meaning the UK broadcasters would hope to be give the green light.