EE has just launched its EE TV set-top box, rivalling those offered by YouView and confirming its much-anticipated entry into the quad-play market with mobile, broadband, landline and TV services.
EE's set-top box can record six channels at once, but only contains four actual, HD TV tuners.
We asked Sylvain Thevenot, Marketing Director of Home Broadband at EE, how this is possible. And discovered that the box's theoretical recording capabilities are way in advance of anything else out there.
Thevenot said: "We can actually record more than six. We could technically record even 20 channels - from one multiplex.
"For different reasons, we are not doing that.
"If we were to do that, we wouldn't be able to actually select channels from three different multiplexes."
He added: "[Multiplexes] come from the Freeview signal.
"It's the way Freeview channels are broadcasted, through multiplexes and they come in 20 [channels]
"We could record an entire multiplex; we could take 20 channels. But we favour flexibility over quantity."
EE TV offers a so-called Replay service from those six channels that are recorded at once. The service means the EE set top box can be set to record the last 24 hours of programming on up to six channels – with an extra three-hour extra window.
Offering more channels might not be just down to ‘flexibility over quantity’. That's because raising the number could mean it's necessary to increase the onboard storage beyond the EE TV box's 1Terabyte hard drive.
Could there be multi-terabyte storage in future products? Watch this space...