Home phone services are on the way out, according to London-based broadband provider Relish.
The firm - which offers broadband services without the need for a landline - says fewer people are now using their home phone to make or receive calls.
Research conducted by Relish indicates that half of UK consumers 'rarely' or 'never' use their landline to make calls, only keeping the service so they can access the internet.
The survey indicated that a quarter of Brits do not even know their home phone number, preferring instead to use their mobile.
Some 35 per cent of survey respondents said they ignore their home phone when it rings, amid fears it may be a sales call.
Almost half of people with a landline connection do not know how much it costs them each month, Relish found.
Will Harnden, Chief Marketing Officer at Relish, said it's "a sign of modern times" that UK landlines are increasingly going unused.
"Despite the fact many people aren’t using their landlines for its intended purpose, they are forced to pay monthly charges for line rental, on top of the cost of their broadband," he noted.
"It seems like now is the time to wave goodbye to the landline."