TalkTalk has boosted the appeal of its Plus TV broadband bundle, by adding mobile services for new and existing customers.
From December, a free mobile SIM worth £90 will be provided as standard for all subscribers.
This means they will be able to take advantage of 100 minutes, 250 texts and 200MB of data a month, at no extra cost.
Existing TalkTalk customers can pre-register for mobile from today (October 29th) to be among the first to receive the service when it launches.
The addition of mobile minutes, texts and a mobile broadband data allowance is set to transform Plus TV into a quad-play broadband deal.
Subscribers can already access unlimited broadband, anytime home phone calls and TV services through the package.
Tristia Harrison of TalkTalk said that, with so many families looking to reduce household expenditure, the firm is helping consumers save hundreds of pounds every year.
She claimed that buying TV, phone, broadband and mobile as a single package offers greater value for money.
“TalkTalk brought the best value broadband and TV packages in Britain, and we are now doing the same by offering mobile as standard - exclusively for our customers," Ms Harrison added.
She explained that people who currently have a mobile contract can still benefit from the upgrade, as a third of existing subscribers have more than one mobile SIM or handset.
Ms Harrison suggested that, in many cases, subscribers give their additional SIMs to their children or elderly relatives.
"We’re confident that this is a deal people will really benefit from," she added.
"It’s another great example of how we’re making Britain better off."
For the next week, TalkTalk Plus TV is available at half-price for the first six months.
This means subscribers can initially pay just £9.25 per month plus line rental, rising to £18.50 per month plus line rental at the end of the introductory contract period.
In addition, new customers can get their hands on a £75 Love2shop voucher, which can be used to make savings at thousands of shops, bars, restaurants and attractions nationwide.