Sky has added a new Watershed feature to its Broadband Shield service, giving subscribers greater control and flexibility over the content their families can access.
The tool - which is being provided at no additional cost - will now allow customers to apply settings that suit family life.
For instance, the age certificate 13 can be applied during the day, but then switch automatically to age certificate 18 at 9pm.
According to Sky, Watershed further reinforces its commitment to be "the safest place for families" by providing "effective and easy-to-use tools" to control access to content.
"Sky Broadband Shield is a dedicated online protection service which lets customers choose the websites they want and blocks the ones they don't, across all devices connected to the internet," the service provider stated.
"It prevents access to phishing and malware-infected websites."
Sky said Broadband Shield - and the new flexibility it offers - is just one of the ways it is addressing child safety online and on-screen.
Earlier in 2014, Sky joined forces with the other major UK broadband providers to launch internetmatters.org.
The online portal is dedicated to providing information, advice and support for parents over internet safety for children.