Sky is giving its TV customers the chance to trial unlimited broadband services for free for three months.
Existing pay-TV subscribers can test the firm's home broadband at no charge, with no commitment to sign up at the end of their trial period.
They do not even have to pay a line rental fee during the test phase, meaning broadband is absolutely free for three months.
Should Sky TV customers choose to continue with home broadband at end of the offer period, it will cost £7.50 per month plus £16.40 per month line rental.
This is on top of the cost of their existing television subscription.
Sky says its home broadband is "reassuringly reliable" and capable of taking customers wherever they want to be.
Unlimited broadband allows them to browse, stream and download more, the firm added.
Sky is running the three-month trial promotion between November 11th and November 20th, meaning consumers have just over a week to take advantage of the deal.