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Reports suggest Vodafone could turn to TalkTalk as a takeover target should it fail to agree a deal with Liberty Global for Virgin Media.

As the mobile service provider looks to enter the fixed-line broadband and TV market, it is said to be considering a bid for the cable operator Virgin Media.

But should Liberty Global rebuff Vodafone's advances - or the price prove prohibitive - TalkTalk may come into the equation. Vodafone is thought to be eyeing up the budget broadband provider as a second option.

However, if such a deal was to take place, it seems Vodafone would have to make a sizeable offer for TalkTalk.

Because, according to the firm's Chief Executive Officer Dido Harding, TalkTalk  is "in a really good position" at present.

She explained that TalkTalk already offers quad-play broadband deals - packages which include fixed-line internet, home phone calls, TV services and mobile services.

This is what a number of the other major providers - including BT and Vodafone - are aiming for, and why telecoms market consolidation is expected in the coming weeks and months.

Speaking to City AM, Ms Harding said she believes TalkTalk is well-positioned to compete in a market full of large, quad-play service providers.

However, she conceded that TalkTalk could be attracting attention from the top telecoms firms, as they aim for a wider service range and increased market share.

"If [Vodafone] decides it simply has to quickly have a fixed-line asset, then I’m not naive enough to think that we’re not one of the companies it would look at," Ms Harding added.

However, she said Vodafone would have to pay "a big premium" to acquire TalkTalk, because her company does not need to be taken over.

Ms Harding suggested her rivals are looking at potential acquisitions - with BT reportedly looking to buy EE or O2, and Vodafone targeting Virgin Media - because they are taking defensive steps to protect their premium assets.

This is the same reason BT and Sky are battling it out for the Barclays Premier League football TV rights, she suggested.

"People who move defensively into new markets tend not to have great customer propositions," she told the news provider.

"We don’t have a premium anything, we’re the value-for-money provider of all four products."

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