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The UK has become a European leader in the connected-TV market, achieving higher adoption rates than its continental neighbours.

Research conducted by Ofcom revealed that 22 per cent of UK consumers now have a smart TV and 84 per cent have connected it to the internet.

The media regulator found that 32 per cent of UK adults use the internet to watch TV programmes or films at least once a week - the highest of any European country surveyed.

By connecting their television set to their broadband connection, consumers can access catch-up services and on-demand content, giving them a wider range of viewing options.

The average UK survey respondent watched TV for three hours 52 minutes per day during 2013, down by 3.7 per cent - or nine minutes per day - on 2012 but still above the European average.

Ofcom said this may be because viewing was boosted in 2012 by a wet summer and the staging of the London Olympic and Paralympic Games.

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