Consumers can now order EE TV services over the internet.
UK consumers now have the chance to sign up for EE TV services online, over the internet.
Up until today (Tuesday January 20th), customers have been required to place their orders at EE's nationwide chain of retail stores.
But it is now possible to subscribe to EE TV with a home broadband package via the web, rather than in-person on the high street.
The service - which launched in October 2014 - allows users to stream content to three connected devices at a time, while also watching programmes on a television set.
EE TV is powered by a connected set-top box, which offers Freeview channels, catch-up content services, and a host of interactive apps.
In order to take advantage of EE TV, consumers need a broadband subscription with the service provider. There are a range of deal options, incorporating both copper-based ADSL services and super-fast fibre broadband packages.
The entry-level option is EE Broadband & Weekend Calls, which offers up to 17Mb download speeds with unlimited data and a free router.
The package costs £1.95 per month plus line rental for 12 months, rising to £9.95 per month plus line rental after the first year.
Consumers can take the same deal with Anytime Calls for an introductory price of £7.45 per month plus line rental, rising to £14.95 per month after one year.
For households seeking super-fast download speeds, there are up to 38Mb and up to 76Mb deal options.
EE Fibre & Weekend Calls - which offers unlimited 38Mb downloads - costs £9.95 per month plus line rental for the first six months, rising to £19.95 per month. With Anytime Calls, this costs an initial £12.45 per month, rising to £24.95 per month.
Consumers seeking up to 76Mb download speeds with weekend calls pay an introductory price of £14.95 per month plus line rental, rising to £29.95.
With Anytime Calls, the introductory price is £13.95 per month plus line rental, and then £34.95 after six months.