TalkTalk has launched what it claims is the UK’s cheapest SIM only smartphone plan, as part of a drive to tie in customers as competition heats up in the so-called ‘quad-play’ market.
Priced £3.75 per month, the 12-month SIM only Small contract is available to TalkTalk broadband customers when they add mobile telephony to the bundle of services they take from the broadband, TV and home phone provider.
Previously priced £7.50 per month, the tariff features monthly allowances of 300MB of data, 250 call minutes and 250 texts.
TalkTalk has also halved prices on a selection of other SIM only deals.
Customers can also grab the Medium contract for £6.25 per month (down from £12.50 per month), which bags them 1GB of data, 400 minutes and unlimited texts every month.
Alternatively, £7.50 per month now gets them monthly allowances of 2GB of data, 700 minutes and unlimited texts on the Large plan.
|Plan||SIM only 12 months|
|X-Large||£20.00 2000 m / UL texts / 4GB*|
And to target the growing ranks of heavy data users, an Extra Large plan has been introduced. Here, allowances are 4GB of data, 2,000 minutes and unlimited texts.
All tariffs include the option to add extra minutes for an additional charge.
Dan Meader of TalkTalk's mobile division said: “We’ve refreshed our mobile tariffs to give customers even more options while keeping prices low.
“We know households who bundle their mobile package with their phone, broadband and TV save more money in the long run, that’s why we work hard to provide the latest handsets at an affordable price, all exclusively for TalkTalk homes.
“With more and more people handing down their old phone to elderly relatives or teenage children, these half price SIM only plans are set to make a huge number of families better off.”
TalkTalk’s aggressive approach to building a quad-play customer base has recently seen it offer free broadband with its Totally Unlimited Broadband product and cut prices on a selection of contract phones, including the Samsung Galaxy Young 2, Nokia Lumia 735 or LG L40.