Virgin Media Business has announced a new service that it says will help to provide London's businesses with faster and more reliable internet connections.
Thousands of firms in the capital - particularly the Tech City area - are set to benefit from the new managed fibre access service, which can be installed in buildings with shared occupancy.
When installed, every business in a building can then receive its own connection, which will be of particular benefit in certain redeveloped blocks where some of the capital's businesses are currently suffering from poor connections.
Initially, the service is set to be available to at least 2,000 businesses, with further development in the months ahead meaning it will reach an additional 6,000 firms, with Virgin Media's business-focussed division promising those that sign up a number of perks.
As well as dedicated fibre connectivity and enhanced, business-grade reliability, the company says it will cost up to 50% lower than existing dedicated connections, synchronous speeds will be six times faster (increasing from around 8Mb to at least 50Mb), and usage will be unlimited.
Peter Kelly, Managing Director of Virgin Media Business, said small businesses are "the powerhouse of the economy", yet poor connectivity often exacerbates the challenges they face.
"We are transforming the prospects of thousands of companies by offering them faster, cheaper, more reliable broadband. These businesses will be able to work quicker, smarter and seize greater opportunities to grow with our better internet connections," he added.
The move has been backed by Ed Vaizey, Digital Economy Minister, who noted that businesses aiming to upgrade can take advantage of the Government’s Connection Vouchers, which offer £3,000 to offset the cost of upgrades and have already provided "thousands of businesses" with a faster and more reliable internet connection. Mr Vaizey added: "Virgin Media Business’s new offer to Tech City businesses is a brilliant example of the many innovative products available to SMEs and will play an important role in removing barriers to better connectivity."