TalkTalk is continuing to invest in its UK broadband network, as it looks to maintain and improve service levels, it has been claimed.
Gary Steen, Chief Technology Officer at the broadband provider, said the network is getting "bigger, faster and smarter" to deal with the rapid growth in demand for bandwidth.
He explained that peak demand has grown by 50 per cent year-on-year, with the average TalkTalk home having five connected devices and downloading over 45GB of data each month.
This is requiring TalkTalk to invest in infrastructure and make improvements to its unbundled broadband network, which covers 96 per cent of the population.
"With all of us consuming more online than ever before, owning our own network means that we can ensure our customers’ everyday activities are smoother, quicker and better value," Mr Steen stated.
"Not only does our network provide access for TalkTalk homes, but through TalkTalk Business, we also serve some of the best brands in Britain, like British Red Cross and DHL."
He explained that TalkTalk's network is scaled for peak demand at 8pm, when most people come home from work and log-on.
As such, it is "ideally optimised" for business use during the day, Mr Steen claimed.
"But capacity on its own isn’t enough - businesses and consumers need reliability too," he noted.
"Our network delivers 99.9 per cent core reliability, using intelligent routing to help traffic around any roadblocks without customers seeing downtime in their service."
Mr Steen said that, because TalkTalk owns its own unbundled broadband network, it is able to offer unlimited data with each of its broadband packages.
"We’re very excited that we are uniquely placed to offer the nation’s best value quad-play products and make Britain better off," he added.