Virgin Media Business has announced plans to offer enhanced 4G connectivity across a number of leading UK cities.
The service provider is joining forces with Arqiva to deploy the infrastructure required for next-generation voice and mobile broadband services.
A number of urban centres are to benefit from the project, including London, Birmingham, Manchester, Leeds, Bradford and Southampton.
Virgin Media Business said commuters, businesses, visitors and residents will be able to take advantage of faster speeds and more reliable services as a result of the work.
The firm claimed that internet access while out and about is "more important to people’s day-to-day lives than ever before".
And this is why it is linking up with Arqiva to deploy small cells around city centres, helping to improve mobile connectivity for people "on the go".
Virgin Media Business and Arqiva can provide mobile operators with access to over 400,000 street assets, including lampposts and CCTV cameras.
These can be used to extend the reach and depth of 4G networks, ensuring more people can enjoy super-fast connectivity on their connected mobile devices.
Duncan Higgins, Marketing Director at Virgin Media Business, described small cell technology as being "a key way" of tackling network capacity issues in built-up areas.
"Increasingly people are using their mobile devices to download and stream videos; that’s why services like this are so important," he stated.
"By providing more capacity in city centres where we already have a large-scale fibre presence, we are able to provide a great service."
Nicolas Ott, Managing Director of Telecoms at Arqiva, claimed that seamless and hassle-free connectivity is "an absolute must" for consumers regardless of the device they are using.
"The challenge in dense urban areas is that buildings can block the signal and the higher volume of users can result in network congestion," he explained.
This is why small cell technology is increasingly being used in city centres, Mr Ott added.
He noted that the connectivity solutions are already helping to improve mobile services in urban centres across North America and Asia.
Mr Ott claimed that, thanks to Arqiva's partnership with Virgin Media Business, it is capable of providing mobile network operators a "one-stop-shop" and "end-to-end connectivity service" across the largest possible geographic area in the UK.