Zen Internet is now giving fibre broadband subscribers the option of self-installing all its fibre-to-the-cabinet packages.
The broadband provider is aiming to reduce complexity and increase flexibility by allowing subscribers to set up their super-fast connections in their own timescale.
All new orders for Fibre 1, Unlimited Fibre 1, Unlimited Fibre 2 and Unlimited Fibre Office can now be provisioned as self-install.
New customers receive a next-generation ‘Plug n’ Play’ TG589vn router worth £60, for free. On the activation date, this simply plugs into their phone socket.
The router system does the rest, activating the line and automatically connecting to the super-fast internet.
According to Zen, this 'plug and play' approach offers "seamless, fuss-free setup and activation without the need to book an engineer".
"At our Annual Partner Event in November, partners talked about wanting more flexibility and choice around how their services are delivered," said David Barber, Senior Product Manager at Zen Internet.
“Since then we’ve been working on a number of ideas to make life easier for them, one of which is self-install."
He claimed that this option "removes all reliance on third parties" to successfully get a next-generation broadband customer connected.
Mr Barber said this is "welcome news" for many customers, who often feel the pain of engineer visits and missed appointments.
Subscribers who still want to have their fibre broadband connection set up by an expert can choose this option when they order.
"More than just an operational choice, this gives Zen Partners the ability to cherry-pick the experience their new fibre broadband customers receive and manage the install on their terms” Mr Barber added.
“It’s this partner-centric philosophy that lies at the heart of our approach."