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Sky has outlined a five-point plan to become Europe's leading entertainment company.

Jeremy Darroch, Chief Executive of the TV, phone and broadband provider, said there is an "expanded growth opportunity" for Sky in 2015 and beyond.

Speaking at the Media & Telecoms Conference at the London Marriott Grosvenor Square, he claimed that Sky - which recently joined forces with Sky Deutschland and Sky Italia - is seeing "really good momentum" as consumers embrace its offering.

"More customers are choosing to take more products from Sky and loyalty is increasing," Mr Darroch noted. "With multiple products and services, today we are able to offer something to every household in the markets in which we compete."

Sky's CEO said the company sees five broad areas of opportunity, as it looks to develop as a multinational business.

The first of these is its core pay-TV service, which Mr Darroch claimed offers "substantial headroom for growth" across Sky's markets.

Secondly, Sky aims to use its strengths in cross-selling to bring more products to existing customers, he noted.

"All the evidence is that customers have a strong appetite to take more from Sky," Mr Darroch stated. "We see significant scope to go further, whether in TV, communications or transactional services."

Thirdly, Sky intends to continue growing its adjacent businesses, which include the ad targeting service Sky AdSmart.

Sky is also raising its ambitions in content, by developing more hit shows such as 'Fortitude'.

"We are already Europe’s biggest investor in content with an annual spend of £4.6 billion," Mr Darroch explained, "and we plan to scale this even further,"

Finally, Sky's CEO said the company is working across its enlarged group to accelerate innovation.

"Combining our product development activity means we will be able to bring new products to market faster, at greater scale and at reduced cost," he claimed.

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