Sky has urged non-Sky Sports customers to tune into this weekend's golf, Formula 1 and football action by taking out a NOW TV pass.
The service provider said there have been "some cracking sporting weekends" recently, but with its exciting schedule, April 10th to 12th may be "the best one yet".
Among the TV highlights are live coverage of the Masters golf, the Chinese Grand Prix and Barclays Premier League, with the Manchester Derby as the feature game.
Anyone with a broadband subscription and a web-enabled device - or a NOW TV box - can enjoy the action, regardless of whether they are a Sky Sports customer.
They just need to sign up for NOW TV - the on-demand streaming service - on a short-term basis.
NOW TV offers its Sky Sports Week Pass for £10.99 and its Sky Sports Day Pass for £6.99, allowing customers to watch all seven Sky Sports channels for seven days and 24 hours respectively.
According to Sky, buying a NOW TV pass means golf fans can "catch every birdie and bogey" at Augusta, as the world's top players compete alongside champions of yesteryear for the coveted Green Jacket.
Viewers can also enjoy all the F1 action from Shanghai, as Mercedes look to reassert their dominance following Sebastian Vettel's win for Ferrari in Malaysia two weeks ago.
And on Sunday afternoon, Sky Sports pass holders can enjoy all the action from Old Trafford as the reigning champions Manchester City take on their city rivals Manchester United.
League titles for City in 2012 and 2014 hinted at a shift in the balance of power, but United are bouncing back - they are on a run of five consecutive wins and recently leapfrogged the Blues in the Barclays Premier League table.
With so much to look forward to on Sky Sports this weekend, Sky is urging customers to "put their feet up and relax in front of the sofa with NOW TV".
"From Augusta to Manchester - via Shanghai - there is an absolute feast of sport to get your teeth into," the service provider stated.