The Internet Services Providers’ Association (ISPA) believes the main political parties could have been more ambitious on broadband in their General Election manifestos.
While the trade association has welcomed the parties' recognition of the importance of broadband investment and continued support for the UK's super-fast rollout, it thinks politicians could have promised more on connectivity.
ISPA said all parties should be more ambitious and aim for ubiquitous super-fast broadband, which covers the whole of the UK.
It called for "targeted investment" during the next parliamentary term and incentives for a competitive private sector to continue to innovate and develop networks.
But on the question of treating broadband as a basic utility, the trade association urged caution.
It said this course of action should not be pursued if it comes with "unnecessary and burdensome regulations" which could hamper the rollout of super-fast broadband.
ISPA Secretary General Nicholas Lansman claimed the UK internet industry is "a success story", but said all parties need to be more ambitious and recognise the crucial role it plays in society and the economy.
"What industry needs from the next government is an ambitious, clear and detailed vision for the internet and communications sector," he stated.