A new study suggests many UK consumers are influenced by the quality of the router on offer when choosing a broadband deal.
In a study conducted by ISPreview.co.uk, 36.9 per cent of respondents said the choice of router is important to their decision whether or not to subscribe.
A similar number (35.1 per cent) said they were not influenced by the router option, while the remaining 27.9 per cent expressed no opinion.
More than two-thirds of those surveyed said they would like to have a choice in terms of which device they use.
Some 69.8 per cent said they would welcome the opportunity to save money on their broadband package by using their own router.
Mark Jackson, Editor of ISPreview.co.uk, claimed broadband providers could face "a difficult task" in weighing the desire for more choice against the fact that bundled routers also make providing support for end-users far easier.