TalkTalk has become the first UK broadband provider to offer its flagship super-fast router to customers taking out non-fibre packages.
All new customers signing up to TalkTalk's Plus TV bundle - which offers broadband speeds of up to 17Mb - will now receive the firm's Super Router as part of their deal.
The device - which TalkTalk describes as being "super smart and super strong" - was previously only available to TalkTalk customers who took out a fibre broadband upgrade.
But now customers taking out standard, copper-based broadband can also take advantage of the latest 802.11ac and smart dual band technology.
The technology allows the Super Router to deliver an "outstanding" Wi-Fi connection throughout the home, TalkTalk claims.
"Tests, carried out in real-world environments, show the router is faster and has a stronger signal than equivalent routers offered by BT, EE or Sky," the broadband provider added.
"The device has a built in superfast fibre modem, so customers can use the same router when they upgrade from standard to fibre packages without having to install a separate BT Openreach modem."
TalkTalk has also upgraded the router supplied to non-fibre SimplyBroadband and Essentials TV customers, in a bid to improve the customer experience online.
Subscribers will now receive a more advanced device, with four Ethernet ports instead of two faster wireless speeds, and enhanced coverage with two internal antennas instead of one.
The upgraded routers - which are being supplied to new customers, those upgrading to new packages and subscribers who need a replacement - also offer more memory and processing power.