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Measures from Ofcom aimed at facilitating the process of switching broadband or phone providers don't go far enough, one of the UK's largest broadband providers claims.

After five years of development, the regulator is to launch the new guidelines on June 20th, which will finally force the majority of fixed line broadband and phone providers across the UK to introduce a “simpler and more reliable” method of switching service.

The new process, which has become named “Gaining Provider Led Notification of Transfer Plus”, essentially combines several of the old methods into a single solution, placing the emphasis of power on a consumer's new provider as opposed to their existing one.

While the new measures are likely to be welcomed by consumers, TalkTalk has called for more sweeping changes to the system.

A TalkTalk spokesperson said: “We welcome Ofcom’s new rules, which are a step in the right direction, but we strongly believe they need to go further.

"An easier, single switching process is vital for a more competitive market, with consumers able to exercise choice and secure better value deals.

"As more and more customers recognise the great value they get from quad play (fixed line phone, broadband, mobile and TV), we need to make sure that we have universal provider-led switching across all bundles so that people can move between suppliers quickly and easily.”

Other providers expressed reservations that the new measures only apply to providers using BTOpenreach's national telecoms and broadband platform, including BT, Sky and TalkTalk.

However, Virgin Media's cable platform, fixed wireless, satellite and true fibre optic (FTTP/H) providers aren’t yet covered.

As a result, many providers have expressed concerns, specifically about the additional cost of running the new system, as well as a perceived potential increase for SLAMMING; a practice that sees customers being switched to another provider without their consent.


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