As many as one in four customers are thought to be using mobile data in their home as a way of overcoming poor Wi-Fi networks, according to research.
A study from Global Wireless Solutions (GWS) polled 2,000 adults from across the UK, finding that one in seven respondents often made the effort not to use their home Wi-Fi network, citing poor or unreliable connections.
Some 57 per cent of respondents said they would prefer to do their social networking using mobile data as opposed to Wi-Fi, while another 46 per cent preferred mobile data when it came to online shopping and a further 40 per cent in the case of working from home.
Another 13 per cent of those polled said they would never connect their mobile device to a Wi-Fi network; a trend that could cause an issue for operators looking to introduce voice-over-Wi-Fi solutions to their customers.
Paul Carter, CEO of GWS, said a large number of network operators are under pressure to improve the UK’s mobile networks and eliminate signal blackspots and that voice-over-Wi-Fi is seen by many providers as the answer.
However, he claimed that many home networks may simply not be up to the job, although many 4G services were also found to be substandard when used in the home.
He added that just because many Brits were switching between Wi-Fi and mobile data to stay connected while out and about, it did not have to mean they had to use the same approach to connectivity while at home.
"We are using our phones more than ever, and we expect to be able to work, play and shop on our phones while we are at home. How that connection is ultimately made is not important to the average consumer – as long as it’s made.”