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Sky's broadband and TV customer base continued to expand last year, despite increased competition from BT and Virgin Media in the pay-TV and broadband market.

The company's dominance of both markets has been placed under increased pressure recently, particularly from BT, which has taken a chunk out of Sky's live sports coverage by securing exclusive rights for the upcoming UEFA Champions League and releasing several competitive broadband packages.

It has not just been sport either, with BT boosting its TV package further by securing the UK's first AMC channel, making it the only service on which to watch The Walking Dead spin-off, Fear the Walking Dead.

Yet Sky TV's popularity remains strong, recording a quarterly rise in new subscribers of 49%.

Meanwhile, the company's broadband offering added around 96,000 subscribers year-on-year across the UK and Ireland.

Sky's overall profit edged up by six per cent to £1.2 billion in its 2014-15 financial year, recording its highest rate of organic customer growth in 11 years, showing that rivals such as BT still have some way to go in order to eat into the company's market share.

Since June 30th 2014, Sky has seen its customer base increase by nearly a million, amid a five per cent rise in sales to £11.3 billion.

Jeremy Darroch, Sky Group CEO, said: “The past 12 months have been an outstanding period of growth for Sky.

"We’ve successfully completed a deal that has transformed the size and scale of opportunity for the business whilst delivering an excellent financial and operational performance as more customers chose Sky and took more of our products.

"It’s clear that the steps we have taken to broaden out our business are paying off. By distributing our content over multiple platforms and launching new products and services, we are now able to offer something for every household."

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