EE is to roll out a number of updates to its EE TV service for new and existing customers.
Perhaps the most significant development from the upgrade, which will take effect on August 25th, is the addition of new content applications to complement EE's existing mix of live and recorded Free Channels, On Demand and Catch Up services.
Users can tune into MUBI, which offers cult, classic and award-winning films for £4.99 a month, although EE TV customers will be entitled to try one month for free.
Customers will also be able to access a range of international and foreign language TV apps, with many at no extra cost.
As well as new content, the move will focus on personalisation and social sharing, with users able to take control of their TV service through their mobile device.
The all new 'My TV' section offers viewers the chance to greater customise their service, and is divided into three sections: My Programmes, My Channels and My Photos & Videos.
Tweaks have also been made to the service's Flick function, which allows users to send content from their mobile device to their TV in a single swipe.
Now EE has introduced Fetch, which allows customers to transfer content from their TV to their mobile device.
Mobile is a key part of this round of updates, with EE also offering navigation capabilities on mobile devices, making it easier to search for content on the set-top box and app.
A new Companion Screen available through the EE TV app will also give customers complete control of the shows they watch, as well as offering plenty of additional information.
It will also, for the first time, feature a Share button, which will give users the chance to share details of what they're watching through various social media platforms.
Simeon Bird, Director of Home Broadband & TV at EE, said: “The new EE TV features take the personalisation capability that all smartphone and tablet owners are familiar with, and incorporate it to create what we believe is the best multi-screen TV service available today.”