The government has hailed the success of a campaign that has seen it install free Wi-Fi access across hundreds of buses, trains and trams in nine of Britain's cities.
As part of the SuperConnected Cities push to bring high-speed internet access to people when they're out and about across the country, the government says that it has now managed to reach three million unique regular users through its installations on public transport alone.
Leeds, Bradford, Oxford, Manchester, Salford, York, Edinburgh, Cardiff and Newport have been the cities where the campaign has been trialled so far, with the Scottish capital having been the most successful to date, reaching 2.6 million users.
The latest phase comes after previous success stories under the SuperConnected Cities banner. These include the installation of free Wi-Fi facilities in more than 1,000 public buildings in 22 cities across the UK.
Digital Economy Minister Ed Vaizey, said: “The rollout of free Wi-Fi on public transport has been a tremendous success and I’m delighted that so many people are making use of it.
"Installing free Wi-Fi on public transport is one of the ways we’re boosting connectivity across our cities and making sure the UK is properly equipped to meet the increasing demands of the digital age.”
In the long run, the government hopes that the installation of free public Wi-Fi will not only be a positive for commuters, but will also have a positive impact on the cities where it has been installed, promoting digital infrastructure that makes them internationally competitive and attractive as investment destinations.