Just under a third of UK broadband users (33.42%) are not receiving the connections speeds promised by their provider, new research has found.
According to a survey of 1,242 broadband customers by ISPreview.co.uk, many users have conducted their own regular tests for connection speeds.
Some 49.3% said gaining an insight into their broadband speeds was "very important", while another 41.1% said it was of "average importance". Just 9.5% felt that it was “not important".
ISPreview claims an understanding of the real performance of a broadband connection can often prove useful when it comes to spotting faults or identifying whether a provider is delivering the service it has promised in terms of performance.
It claims the findings could be particularly significant in light of progress made by the government's Broadband Delivery UK programme, the success of which is usually managed using the same fixed line performance estimates as the providers.
Researchers claim there is subsequently a real possibility that the impact of the government's “superfast broadband” (24Mbps+) targets may be somewhat distorted.
Customers that do find their service has lost connection speeds should bear in mind they now have the right to switch their provider as soon as possible, without an added penalty.