closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Other 2 news

The Department for Culture Media and Sport (DCMS) has announced it is to investigate whether home broadband providers are hiding the true cost of their services by way of confusing discounts or line rental charges.

According to ISPreview, the government is confident it can save families across the country as much as £470 a year on their utility bills by addressing abuses in the market and cutting red tape to improve existing services.

The report claims that transparent pricing is a key part of ensuring fairness in the market.

It reads: "Customers rely on adverts to choose the right broadband product for them. They should not be misled.

"The government wants to ensure consumers understand the full cost of a contract and are not misled by teaser rates.

"For example, government analysis of research by Citizens Advice shows that total costs can be £240 a year higher than the headline introductory rate for fixed broadband."

It added that the Advertising Standards Authority (ASA) is already looking at whether teaser rates on broadband deals are misleading customers.

The report continued: "The ASA will publish research into this area in January 2016 and will publish proposals later in the spring."



Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Shirley Christine Payne 21 hours ago EE broadband customers to lose... I have been with the same email address since freeserve days. I too only continued to use the services of...
  • David Gray 2 days ago Sky and Virgin Media customers... Smaller budget or indie media does perfectly well through crowd funding or paid platforms. YOU are...
  • Nick Johnson 2 days ago Sky and Virgin Media customers... It's not that the media companies "FINALLY" bothered to compete, you're ignoring the legal and...

Search news