A new NOW TV Box will bring together a wide range of pay TV content and more than 60 free-to-air channels.
The NOW TV Smart Box will be launched later this year and has been hailed as the most advanced yet developed.
Gidon Katz, Director of NOW TV, commented: "It will be the perfect one-stop box to get a contract-free, flexible way of watching the best of pay TV and free-to-air content all in one place."
Details on how much the NOW TV Smart Box will cost will be released in the coming months.
The announcement coincides with news that customers with a NOW TV Box will be able to use a new user interface from February.
This contains new features including editorial recommendations of what programmes to watch and a 'Best of Catch Up' section curated by content partners.
Mr Katz believes this will make it "easier than ever" for customers to quickly find and watch their favourite shows.