Sky Go is to be revamped to make it easier for users to watch their favourite shows and find similar programmes.
The mobile TV service currently features hit shows including Desperate Housewives, Sons of Anarchy, Geordie Shore and The Walking Dead, while Take Me Out, Modern Family, Peppa Pig and The Affair are tipped to be big hits with users in 2016.
Sky Go is therefore set to be equipped with new features that offer a more intuitive viewing experience, with a watch next episode feature making it simpler to 'binge-watch' box sets and recommendations tailored to the user's established tastes.
This is the biggest redesign Sky Go has undergone since its launch in 2011. The new features are being rolled out from this week and Sky has promised that more are on the way.
Michele Swaine, Director of Product Development, commented: "This is just the start of a really exciting year for Sky Go - an app that's led the way in watching on the go and loved by millions of people around the UK.
"Both the redesign rolling out today and brilliant new features coming later this year are all part of our commitment to making finding the best TV brilliantly simple."
Sky is introducing "clever new features" in the coming months designed to make the "experience of watching whenever and wherever even better".
The company said these updates all form part of its ongoing commitment to innovating on its leading mobile platform and placing both live and on-demand TV "at the heart of Sky Go".