Virgin Media has unveiled a new ad campaign to promote its Vivid 200Mbps ultrafast broadband offering.
The company's new TV commercial depicts a house party, with guests using Vivid 200 for everything from streaming and uploading to messaging and dancing.
Virgin Media is keen to push the message that its ultrafast broadband speeds offer "the best connected experiences in the UK".
Indeed, it notes that with Vivid 200Mbps, consumers can download an entire HD movie in less than five minutes, while a music album can be downloaded in only five seconds.
Kerris Bright, Chief Marketing Officer at Virgin Media, commented: "We have a very clear direction for our brand and our advertising - to illustrate the power of the internet to help our customers to do more and have fun by connecting them to things they love, perhaps even helping them find love."
The TV advertising campaign is being supported with videos on social media platforms including Facebook, Instagram and Twitter.
Based around the theme of "It's amazing what you can do in one second", the clips depict the same house party in slow motion, showing how much can be packed into a single second.
Virgin Media has also confirmed that existing customers on even the lowest available packages are to be given the chance to upgrade to faster alternatives including Vivid 200Mbps.
"People are seeing the Virgin Media brand in a new light and we are going to be continuing this in new ways and areas of our business in 2016," Ms Bright added.