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Broadband providers are to face greater pressure to present clearer prices to households across the UK.

In the Treasury's latest Budget report, published this week, affordable broadband was described as "essential for a connected household sector".

However, the Budget said pricing in the broadband market can be "opaque". The government is therefore expecting the sector to act quickly to make sure the price of broadband provision "is as clear as possible".

"New proposals from the Advertising Standards Authority will ensure broadband adverts do not mislead," the Budget document read.

"A new cost comparison measure for telecoms services will be developed by Ofcom this year."

The Budget also stated that a new Broadband Investment Fund will be set up in partnership with private sector investors.

This, it said, will support the growth of alternative broadband networks by providing greater access to finance.

In addition, the government said it will deliver a 5G strategy in 2017, based on the National Infrastructure Commission's assessment of how the UK can become a world leader in this area.

The focus on 5G has been hailed by techUK, which said it must identify opportunities for UK development of key 5G technologies and innovative networks.

Raj Sivalingam, Executive Director for Telecommunications and Spectrum at the body, said it is also vital that the strategy "focuses on the applications of 5G in the wider economy, from entertainment and sport to healthcare and transport". 

"The strategy should address what needs to be done to remove barriers and encourage adoption," he added.

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