All Sky TV customers will get free access to a limited number of live Premier League games and international cricket, with the launch of a new Sports channel.
Sky Sports Mix will showcase action from top-flight English football, MLS, World Cup 2018 qualifiers and La Liga and Football League matches. It will also air international cricket and European golf.
The channel, which is set to launch in the summer, will also showcase women's golf, cricket and netball, as part of its effort to bring women's sports to a wider audience.
This is the first time that Sky TV customers have been given the chance to watch a mix of live sport as part of their basic subscription packages.
However, customers will still need a Sky Sports TV subscription package if they wish "to watch every minute of sporting action - more than 60,000 hours a year".
Barney Francis, Managing Director of Sky Sports,said: "With Sky Sports Mix, we are giving millions more people access to great moments from some of the world’s biggest sporting events at no extra cost.
"It is a fantastic way for all Sky customers to be able to enjoy some of the great content that has made Sky Sports the first choice for sport."
Sky Sports Mix will also feature sporting masterclasses, documentaries and sports-themed entertainment shows.
"Our aim is to offer sport in a way that can engage, encourage and excite everyone even further," Mr Francis said.
According to Sky, the new channel will be available in the same number of Sky TV homes as Sky Sports News HQ - which currently reaches 17 million viewers a year.
That suggests that people who take Sky TV but are signed up through Virgin Media and other broadband providers will also get Sky Sports Mix free. But we weren’t able to confirm this at the time of writing.
Earlier this week, Sky's new set top box 'Fluid Viewing' TV service Sky Q went on sale to non-Sky broadband customers for the first time.