BT has relaunched its BT Infinity 1 fibre broadband deal and has boosted its top speed from 38Mbps to 52Mbps.
According to BT, the revamped Infinity 1 product now offers the UK's fastest standard fibre service, compared with those from rival providers Sky, TalkTalk and Virgin.
BT said the speed boost means an HD film can be downloaded up to 32 per cent faster than with the 38Mbps connection that Infinity 1 provided previously.
It also enables users to carry out more tasks on the internet simultaneously. For instance, a consumer would be able to watch BT Sport in buffer-free UHD while other people in the home are watching a different channel, shopping or playing games on other devices.
The refreshed BT Infinity 1 service is available to new customers for £10 a month for the first year on a 12-month contract.
Existing BT Infinity 1 customers who want the faster service will need to contact BT and renew their contract.
David McDonald, Director of Broadband, TV and Sport Bundles at BT Consumer, said: "Our research has shown that it’s what you can actually do with your broadband that matters most to consumers.
"We want to give them a faster speed as standard so that everyone in a household can be online at the same time and still enjoy watching their favourite YouTube or HD content without buffering or bickering over whose turn it is."
Mr McDonald added that the new faster BT Infinity 1 service is designed to give consumers a premium broadband experience as standard.
This, he said, will allow them to enjoy everything that "the digital world has to offer".
BT went on to confirm that all its broadband customers now get unlimited access to more than five million BT Wi-Fi hotspots across the country, allowing them to easily get online on the move.