Home buyers in the UK would be willing to pay extra to secure a property with superfast broadband, new research has revealed.
According to Hyperoptic, Britons would pay 11 per cent more for a house if it had access to broadband speeds of 100Mbps.
When correlated against the average UK house price, this means they would spend an extra £23,000 in order to get superfast internet connectivity.
Figures also showed that prospective buyers would be deterred from making a purchase if average speeds came to less than 9Mbps, as 18Mbps is regarded as the minimum they would accept.
Furthermore, 33 per cent of respondents said they would try to delay any house move until their broadband has been switched on.
Steve Holford, Chief Customer Officer at Hyperoptic, commented: "In the UK, the broadband provision is more of a postcode lottery than an guarantee. It’s good to see so many more Brits taking the time to check what services are available before they make an offer on a property, rather than moving in and being very disappointed."
Mr Holford went on to note that for many years, broadband has been regarded as either a "techy" issue or something that is merely "nice to have".
However, he said connectivity is now playing an increasingly important role in determining people's purchasing decisions.
As a result, Mr Holford has urged the property sector to respond and make sure house movers are given the right information on broadband speeds straight away.
Some 69 per cent of Britons were found to check their broadband speed before moving to a new house. This is eight per cent up on the amount recorded last year.