closedownarrowexternal-linklogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Sky news

The biggest ever integrated rebrand across Sky's entertainment portfolio has been rolled out.

Channels such as Sky 1, Sky Atlantic and Sky Arts have been furnished with new branding across all platforms and formats, so each one has its own distinctive identity.

Sky's in-house creative team has worked with the likes of The Mill, gotgotneed, Polynoid and Rattling Stick to produce the revamped imagery.

Liz Darran, Director of Brand & Creative at Sky, commented: "The way people view content continues to evolve and we are at the forefront of transforming that experience.

"By collaborating with best in class partners we have showcased how creativity and technology can work together to deliver a brilliant on-screen viewing experience for our customers.”

Simon Buglione, Executive Creative Director at Sky Creative, added that Sky has helped to revolutionise how people watch TV.

He hailed the new imagery as "ambitious and brand defining", before stressing it will be good for consumers as it will help them navigate its content in an "engaging and entertaining way".

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Moses Herve Johnson II 2 days ago BT launches 152Mbps and 314Mbps... So BT are charging this much for ultrafast internet, ridiculous, people should shop around before making...
  • Moses Herve Johnson II 2 days ago Virgin Media defends termination... It's ridiculous that virgin media charges so much against people who are moving homes.
  • Moses Herve Johnson II 2 days ago Virgin Media customers report... I don't think all of london is affected by virgin media internet network shutdown (mini meltdown). Well...

Search news