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Internet service provider Entanet has said the government's Superfast Broadband Scheme has "failed" consumers.

According to Paul Heritage-Redpath, Product Manager at the firm, the initiative was originally titled the Rural Broadband Programme, a name he believes set certain expectations among people in non-urban areas.

However, he said the word "rural" was dropped and replaced four years after the scheme was first announced in 2010.

Mr Heritage-Redpath acknowledged that it may always have been the case for the programme to focus on the entire country, rather than rural communities exclusively.

However, he said this message was not communicated to those who live and work in the countryside.

Mr Heritage-Redpath also stated that claims that superfast broadband speeds of 24Mpbs would be available to at least 95 per cent of UK premises by the end of 2017 also set expectations.

"But those within the industry know this to be misleading as speed is dependent on a whole host of factors and cannot be guaranteed," he commented.

As a result, Mr Heritage-Redpath believes many consumers are feeling "duped and disappointed that the reality doesn't match their expectations", while rural communities are "fast becoming the ‘have nots’ in many aspects of modern society".

The government has therefore been urged to accept some responsibility for this and make a concerted effort to communicate openly and honestly with people who stand to be affected.

Mr Heritage-Redpath argued that if people are informed about what is going on, they will "invariably" be okay with it.

He said it therefore stands to reason that greater honesty with the general public about why the broadband rollout has been approached the way it has will make them more understanding.

Mr Heritage-Redpath added that MPs who don't fully understand the industry must also be educated about the "complexities and vagaries of broadband provisioning".

"As our lives become increasingly dependent on the Internet, the faster the connection speeds we’ll come to expect," he stated. "And while technology will undoubtedly continue to develop to support this insatiable need for connectivity, the need for communication with and the education of the general public will continue unabated."

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