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Sky Movies is being relaunched and rebranded next month as Sky Cinema with a trove of fresh content, including more new movies and more world cinema.

Set to go live on July 8th with the first TV showing of James Bond outing Spectre, the rethought channel will offer a new movie premiere every day of the week. That’s an increase of 75%.

In a move seemingly designed to court more discerning, or snootier, movie fans, the channel will feature a dedicated new World Cinema slot every Wednesday. Movies scheduled around launch include El Ardor, Theeb and Tangerines.

We’re also promised a new pop-up channel every month, with themes that are set to take in Star Trek, Fairy Tales and Disney-Pixar. Pop-ups based around the cinematic oeuvres of Tom Hanks and Tom Cruise are on the way too, as are revivals for the popular Star Wars, Superheroes and Harry Potter pop-ups.

toy story sky

The range of on-demand movies is also due to rise by 20% to 1,200. And to further sweeten the deal, Sky is improving picture quality with the advent of better HD that’s reputed to offer times the number of colour shades.

Superior sound is on its way too and is billed as being closer to cinema for “louder bangs and quieter whispers”.

The HD version of Sky Cinema will also be provided to new and existing customers at no extra charge. Until now the HD version of Sky Movies has cost extra.

captain america: civil war

Other premieres planned for the coming months on Sky Cinema include Mission Impossible: Rogue Nation (July 9th), Star Wars: The Force Awakens (August on a yet-to-be-specified date) Steve Jobs (September 18th), Bridge of Spies (September 30th) and the Danish Girl (October 23rd). The channel’s Christmas line-up takes in Captain America: Civil War, Zootopia and The Jungle Book.

Also being introduced free are new tools to help customers find the content they’re looking for, including a restart button. This enables them to restart movies on live channels from the beginning of the feature, in the event that they missed the start.

Contrary to expectations the relaunch of Sky Movies was not marked by the announcement of a 4K channel to tie in with Sky's nifty Sky Q service. However, we've been told to expect news in the next few weeks, with the channel up and running by the end of the year.

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