Now TV is to offer access to the new Sky Sports The Open channel free of charge on July 14th.
Sky is offering round-the-clock programming and coverage of the 145th Open at Royal Troon throughout the entire four days.
The offer from Now TV allows golf fans to obtain a free Sky Sports Day Pass on the crucial opening day.
This means they can check out Sky's coverage for 24 hours without paying a penny, and potentially be tempted to sign up to watch the rest of the event.
Further Now TV Sky Sports Day Passes can be purchased for £6.99, while a weekly pass costs £10.99.
Golf fans could also sign up to an entire month of Sky Sports access for £33.99.
Sky's coverage can be accessed on multiple platforms, as Now TV is also available on devices including computers, tablets and smartphones.
Anyone who wishes to claim the free Sky Sports Day Pass from Now TV can simply access nowtv.com/freepass from 00.01 on Thursday July 14th.