A growing number of broadband customers consider upload speeds a priority, a new survey has revealed.
According to a study by ISPreview.co.uk, more than 97 per cent of people know their current upload speeds.
This is considerably higher than the figure of 42 per cent recorded in a similar survey two years ago.
The latest study also indicated that nearly two-thirds of respondents believe they need an upload rate of between ten and 20Mbps from their internet service provider.
By contrast, almost six in ten people polled in 2014 said they did not consider it an important aspect of how they used the internet.
The change reflects the growing take-up of services such as cloud storage, VoIP calls, multiplayer video games, P2P file sharing and the uploading of videos and pictures on social media platforms.
Commenting on the findings, ISPreview.co.uk said: "It’s easy to see why there’s a growing demand for better upload performance, as anybody who has ever tried to upload a large number of high-quality pictures and videos via a fairly common 1Mbps (upload) ADSL connection to Facebook could attest."
However, the site said many internet service providers are still reluctant to openly promote their upload speeds.
This, it suggested, is partly because they are often slower than the download rate, while some companies are concerned that the two separate figures could confuse customers.